Digiday Research: Is augmented reality a sleeper hit?

by David Amrani
This is the second part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on virtual reality. “Up until very recently, I would have said that AR is even further behind than VR because it requires so much innovation at the level of imaging and recognition so things can be overlaid [on the physical world] realistically,” ...Read the full article