Facebook will let brands target ads to people who RSVPed to their Pages’ events

Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s plan after Moshe Isaacian provided screen shots of the new ad-targeting option in testing. Source: Moshe Isaacian The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which origin ...Read the full article

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