Forget keyword rankings, focus on users: What dating apps and dancing contests teach us about competition

The only companies that don’t have any competition are the ones selling something nobody wants. If you have a viable product or service, it’s just a matter of time before someone else starts offering it. And if you think it’s going to come down to whose product or service is better, think again. Core products start a lot of wars that marketing teams finish.Read the full article

Clayton Christense on job to be done