20 Jokes Only a B2B Marketer Will Get

Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland.Read the full article