Should My Website Adopt Accelerated Mobile Pages (AMP)?

by Eric Enge
How much do you know about Accelerated Mobile Pages (AMP) and how they impact site performance and ROI? This is a question on the minds of many of website publishers and SEOs today. And because AMP is so new, there is often a lot of confusion about how to use it, and what benefit, if any, it has on SEO and your organization’s bottom line.Read the full article

English Google Webmaster Central office-hours hangout

Join us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc. This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.

7 Ways AMP Makes Your Pages Fast

You've used AMP. You've seen AMP Pages. Maybe you even built some. But how does AMP achieve its ludicrous speed, to the point where it feels instant? Here are the top seven ways of how AMP accelerates your pages. Watch all Amplify episodes: Subscribe to the The AMP Project YouTube channel for updates on new episodes of Amplify: Learn more at