The impact of GDPR on marketing technology and cybersecurity

by Travis Wright
Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of a data breach, companies will have to pay the equivalent of 20 million euros or 4 percent of annual revenues, whichever is larger. Ouch! Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will ...Read the full article

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