Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue

by Tom Grubisich
News publishers, pre-eminently in the local space, have had a love-hate relationship with Facebook. The love is when the giant social platform sends zillions of links to the publishers’ content. That’s great, except that the vast majority of the users clicking on those links bounce away almost as fast as they arrived on the publisher’s real estate.Read the full article