Group Nine reduced its reliance on viral videos and saw its views soar 59 percent

Since publishers are at the mercy of algorithms when it comes to making articles and videos catch fire, Group Nine Media has focused on limiting its duds rather than trying to make videos go viral. Viral videos used to be a bigger part of Group Nine’s views. In June 2016, videos with more than 10 million views drove 37 percent of the publisher’s total social video views, accor ...Read the full article