How H&M is using Instagram to drive buzz for its latest brand, Arket

As the H&M Group prepares to launch the newest retailer in its arsenal, it’s enlisting the help of social media — namely Instagram — to build up buzz. Arket, the Swedish company’s seventh brand, officially launches on August 25 with a brick-and-mortar store in London and an e-commerce site available to 18 countries in Europe.Read the full article