The taxi or the cruise ship?

by Seth Godin
The successful cab owner knows this: Every ride is custom People choose a cab precisely because they can ride alone, on their own terms Empty trips are part of the job, and it's okay, because the next ride will pay for it. On the other hand, the person who chooses to run a cruise line knows: Every cruise is designed by me, and people sign up precisely because I chose well ...Read the full article