Time Inc. launches PetHero in a consumer revenue push

Time Inc. hopes to use its consumer data to learn new tricks. On Aug. 7, the publisher plans to announce the launch of PetHero, a program where for $20 a month, members can get, in addition to pet toys and products, discounts on health care for pets. PetHero, the first business oriented around services rather than content that Time Inc.Read the full article