How Ranker doubled its viewability rates in 15 months

Since advertisers are demanding that ads be seen, listicle publisher Ranker made several tweaks to its webpages to boost its number of viewable ads. The publisher made its ads more viewable by removing slideshows, running ads that only load once they are in view and getting stricter about the ad creatives and exchanges it will allow on page, which led to a 60 percent increase in page-load time.Read the full article