Martech enablement series : Part 1 — What is ‘martech enablement?’

Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline a process to building a data-driven, technology-supported marketing organization within your company. Much is being written about martech, digital transformation and digital maturity, but there’s scant guidance on how to actually go about this journey.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1