P&G Sales Rise While Cutting $140 Million from Digital Ad Spend

by Michael Levanduski
P&G has been getting a lot of press in the online marketing world for their decision to pull back on their massive ad budget due to issues with transparency and fraud in the digital ad industry. In the last reported quarter, they reduced their digital ad budget by $140 million. Many in the industry believed this was a mistake, but it seems that this isn’t the case.Read the full article