Google advertisers blacklisted after exploiting AdSense, driving down CPCs

by Barry Schwartz
Google has confirmed they have blacklisted some ad buyers after they exploited their ad system, which resulted in AdSense publishers noticing declines in their CPCs over the past few days. Google has addressed the issue by blacklisting those ad buyers and identified the issue going forward. If you saw your AdSense CPCs decline starting on Sunday, August 5, you are not alone.Read the full article

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