‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital

As the world’s largest advertisers, Procter & Gamble (P&G) and Unilever, slash the amount of money they spend online, L’Oréal will spend more of its budget across the likes of Google, Facebook and Amazon. The cosmetics business said it has benefited from higher digital ad spending over the last four years despite growing concerns from its peers that their own investments aren’t working.Read the full article