Stop Chasing Followers: 4 Ways to Segment and Vet Effective Influencers

This article was originally published on smartinsights.com Your influencers need to be able to effectively represent your brand Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that would launch within a year.Read the full article