How food publisher Great British Chefs used research to increase branded content sales by 35 percent

The branded-content supply has become crowded. So U.K. foodie site Great British Chefs is trying to stand out by offering in-depth audience research. The site, featuring articles and recipes by its editorial staff and network of Michelin-star chefs, has always hosted some form of branded content since its launch in 2010.Read the full article