Inside the relaunch of Hypebeast’s e-commerce site, HBX

Five years in, Hypebeast’s e-commerce platform, HBX, is getting a brand makeover. Kevin Ma, founder and CEO of Hypebeast, which launched in 2005 to cover hip streetwear brands and sneaker launches, said the media company approached commerce with trepidation, slowly exploring the idea of selling the same brands it talks about its editorial side as a test.Read the full article