Move over, millennials: Gen Z agencies are on the rise

Millennials, which have been called the most studied generation to date, have gotten so much of the spotlight that Gen Zers, those born in the mid-1990s and early 2000s, are often left out of marketers’ target audiences or bundled with millennials. That’s evolving. As Gen Z heads to college, marketers are realizing they’re a whole different animal than millennials.Read the full article