Report: Brands are falling for fake Instagram influencers

by Shareen Pathak
Fraud is becoming a real problem in influencer marketing, an industry that is valued at over $1 billion. One way fraud often appears is through bots. As brands and agencies focus on “micro-influencers,” those with followers under 100,000, those same influencers are also likelier to turn to bot followers to inflate authenticity.Read the full article