The state of header bidding in 4 charts

Header bidding has had an uptick in popularity in the past two years, and is now used by the majority of the internet’s most popular sites. Header bidding allows publishers to simultaneously offer inventory to multiple exchanges before making calls to their ad servers — giving most of its adopters a 20-30 percent bump in CPMs, according to separate studies by Prohaska Consulting and Sonobi.Read the full article