4 of the worst agency self-promo ads ever produced

Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? Surprisingly, most agencies are bad at promoting themselves.Read the full article

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Inheritance

At DigitasLBi we're firm believers in practicing what we preach. And what we preach is that creating content that intrigues, engages and even entertains is a much better way of getting noticed than slavishly manufacturing marketing messages. We also believe in being brave and giving new things a try. So to mark the end of another great year for DigitasLBi we came up with Inheritance, a short film about a guy who discovers something surprising amongst his dad's old belongings. Inheritance isn't about who we are, what we do or even what we think about the world. It has nothing to with technology, the internet or any of the stuff we busy ourselves doing every day. It is however meant to be so very us. And of course it's got a unicorn in it, which to anyone at DigitasLBi represents the never-ending desire to create magical things. Inheritance follows on from last year's Cool Unicorn Bruv, which we created to celebrate being named Digital Agency of the Year by Marketing magazine. http://youtu.be/nhOmUsvLAbc Cool Unicorn Bruv has received plaudits from the likes of Wired, Trendhunter, Computer Arts, London Egotist and Daily of the Day. Vimeo even added it to its Staff Picks. The film has since picked up an armful of awards including being named 'Best Agency Film' by Oystercatchers. It has also been screened by Channel 4, shown at the Las Vegas Film Festival and showcased at London's prestigious V&A Museum. Starring Lloyd Griffith as Joe Alex Harvey Storm Directed by Matt Houghton Written by Oliver Stevens & Matt Zeqiri Director of Photography Ben Fordesman Producer John Bannister Agency Producers Mike Clear Kyson East Production Manager James Greenall Focus Puller Ran Geffen 2nd AC / DIT Ben Worthington Gaffer Dom Aronin Spark Sam Heasman Sound Recordist David Briggs Art Director Cassia Dickinson Art Dept Assistant: Felix Travey Make-up Donna Harris Post Producer Andrew Salem Colourist Dan Moran VFX Tim Davies Elliot Bellwood Rory Whittle ​ Featuring music by Daniel Wilson - https://soundcloud.com/danielwilson Special thanks to Smoke & Mirrors, A to Z Animals, Gillian Milner and Zap Records Produced by Pulse Films