Does branded content drive brand lift? New research takes an in-depth look

by Peter Minnium
Most of us today can recall a time before the internet, or even the widespread availability of personal computers. Ads embedded in videos and banners sprawling across web pages — holdovers from the print and television era — are familiar, if somewhat obtrusive, accompaniments to content. Aside from the occasional grumbling, we accept these as natural fixtures of content — be ...Read the full article

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