How publishers are using back-to-school fever to drive commerce

As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season. American consumers are expected to spend $83.6 billion during this back-to-school season, up 10 percent from last year, according to the National Retail Federation commissioned. That’s below the $655 billion spent on Black Friday, per the National Retail Federation but ...Read the full article