Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected immediate impact from making this change is improved clickthrough rate (CTR).Read the full article