Why You Need to Utilize Brand-Driven Storytelling

“Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing trend.Read the full article

Rebirth of an Icon - Project Kick-Off Featuring Ken Block: Episode 1 | Focus RS | Ford Performance

This is the inside story of the Rebirth of an Icon: The Ford Focus RS. We follow the team from the design studio to the test track as they try to revive a famous name. Superstar Ken Block and Ford Motor Company Group Vice President of Product Development Raj Nair visit a top-secret test facility at Ford Motor Company World Headquarters in Dearborn, Mich., to drive an early prototype of the Focus RS. Pre-production model shown. Coming spring 2016. SUBSCRIBE: http://ford.to/SubscribeFordPerformance About Focus RS: Rebirth of an Icon: “Rebirth of an Icon” follows the highs and lows from design studio to worldwide premiere of the 2016 Focus RS – through extreme testing in the Arctic and Arizona – and at the hands of Focus RS consultant and Gymkhana superstar Ken Block. Discover more Focus RS: Rebirth of an Icon content: http://ford.to/2dmVz36 Connect with Ford Performance: http://ford.to/FordPerformance Facebook: http://ford.to/FordPerformanceFB Twitter: http://ford.to/FordPerformanceTW Instagram: http://ford.to/FordPerformanceIG Ford Social: http://ford.to/FordMotorCompanySocial Google+: http://ford.to/FordPerformanceGPlus Ford Performance Vehicles: Ford GT, Shelby GT350R, Shelby GT350, F-150 Raptor, Focus RS, Focus ST, Fiesta ST Ford Performance Drivers: Ken Block, Trevor Bayne, Vaughn Gittin Jr., Andreas Bakkerud, Brad Keselowski, Joey Logano, Clint Bowyer, Kurt Busch, Danica Patrick, Kevin Harvick, Ricky Stenhouse Jr., Justin Pawlak, Olivier Pla, Stefan Mücke, Harry Tincknell, Andy Priaulx, Joey Hand, Dirk Müller, Ryan Briscoe and Richard Westbrook Ford Performance Teams: Team Penske, Stewart-Haas Racing, Roush Fenway Racing, Roush Yates Engines, Ford Chip Ganassi Racing and Hoonigan Racing Division About FORD Performance: The official channel for all things Ford Performance! Our videos are here for your entertainment, and you are welcome to use the share and embed links for all our videos, but the videos themselves are property of Ford Motor Company. You are not permitted to download any video and re-upload under any circumstances without written consent from Ford Motor Company. Rebirth of an Icon - Project Kick-Off Featuring Ken Block: Episode 1 | Focus RS | Ford Performance https://www.youtube.com/user/FordRacingTV