How Instagram Stories became the growth engine for Teen Vogue’s Woke Letter

Instagram Stories is more than a Snapchat rip-off. It’s also a good way to drive newsletter subscriptions, as Teen Vogue has recently discovered. Since the Condé Nast-owned publisher launched Woke Letter, a weekly news- and politics-focused newsletter, a little more than three months ago, the biggest engine of its subscriber growth has been Instagram Stories, which it uses eve ...Read the full article