This Is Why You Should Be Testing Your Headlines

by Danny Goodwin
It's all about that click. This is true whether you're writing headlines for PPC ads or content that's meant to earn organic search traffic, links, and social media shares. You can't honestly call your content "high quality" if it isn't getting read. And if your headline is boring, people won't click. They'll ignore you. That means lots of bad things for your business and brand.Read the full article