Confessions of a broadcast exec: ‘If you pay peanuts, you’re going to get monkeys’

Conversations around brand-safety awareness may be on overdrive, but the push to buying based on audience over specific sites or publisher brands is exacerbating blind buying, which remains a problem. In the latest edition of our Confessions series, we spoke with a senior commercial executive at a broadcaster who is frustrated about the lip service from agencies saying they wa ...Read the full article