‘Do butt clicks count?’: Content marketers sound off on Facebook and ROI

This week, we gathered together brand managers, editorial directors and social media strategists from brands in Vail, Colorado, for the Digiday Content Marketing Summit. Along with hearing from speakers from brands like Reebok, IBM and Heineken, attendees put their heads together in group meetings to discuss solutions to their biggest challenges in different areas of the busine ...Read the full article