Google gives allergy sufferers a heads-up on pollen levels via mobile search

by Amy Gesenhues
Starting today, Google will return “at-a-glance” local pollen levels for pollen and allergy-related searches on mobile. Google says it worked with The Weather Channel to pull the pollen index and forecast data. Clicking the “More about seasonal allergies” link will take you to more detailed information on pollen counts.Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! If you are interested in marketing technology, check out our martech conference series: For daily digital marketing content, check out our editorial sites: