Retailers: Here are the building blocks for winning the digital shelf

by Andrew Waber
“How should we analyze our online sales presence?” Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially stick to familiar in-store metrics, before eventually moving to new web-centric, customized data points. In terms of staffing the management and analysis of online channels, they may first ...Read the full article

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