Hyatt deliberated scrapping its new branded-content work after Charlottesville riots

When white nationalists and counterprotesters clashed in Charlottesville, Virginia, this past weekend, Hyatt found itself in a bit of a bind. It was about to launch a monthlong branded-content partnership with The Atlantic that revolves around the themes of inclusion, understanding and the importance of coming together.Read the full article

Come Together | Hyatt Regency and World of Hyatt

50 years ago, Hyatt Regency Atlanta opened its doors to civil rights leaders when others turned them away. That moment still inspires us today. See what happens in a world rooted in hope and love — a world of understanding. #WorldOfUnderstanding hyatt.com/understanding "Come Together" is written and performed by Tarriona “Tank” Ball of Tank and the Bangas.