Social Media Advocacy: How to Build a Brand Advocate Program

While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party cheerleaders, known as brand advocates, to promote you through their own social media channels. It’s an extension of that age-old tactic: word-of-mouth marketing, and it’s a great way to generate those all important meaningful relationship moments.Read the full article