With Amazon looming, Walmart quietly grows as an advertising force

by Yuyu Chen
With around 140 million people shopping at its 5,000 stores in the U.S. every week, Walmart is not just a retail giant. It is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of in-store sales data that its biggest rival Amazon lacks. Walmart wouldn’t provide executives to comment on this story, but conversations wit ...Read the full article