Preparing (for the test of time)

by Seth Godin
We have a word for the fruitless search for perfect: perfectionism. And we have a word for what we do when we dumb something down to get approval: the committee. But what do we call it when we work to make something important? Something that will last? And be worth the effort? It's tempting to treat things as disposable, to call it a te ...Read the full article