7 Biggest PPC Nightmares Sinking Your ROI

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, you can’t quite figure out why. Not to worry.Read the full article