Former Diageo marketer Leila Fataar wants to help global brands find their cultural sweet spot

Leila Fataar, the outgoing head of culture and entertainment at Diageo and former marketer at Adidas and Edelman, has seen marketers claim to have influencers when they’ve really just bought an online audience, brands trying to manufacture authenticity to appeal to millennials, and industry-wide struggles to link cultural influence with brand growth.Read the full article