The Game of Thrones Approach for Powerful SaaS Free Trial Emails

Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach. To which I say: consider Theon, son of the Ironborn king, in Game of Thrones. Stand for something — like proving yourself to your cruel dad – or risk dy ...Read the full article