How a brand can harness the power of the media

We are all the media now. You, me, the brands we work with: We can all create and distribute our own content and build our own audiences. We’ve never been so powerful. Australian marketers use an average of eight different kinds of content to engage their audiences. Whether it’s social media content (82 per cent), email newsletters (78 per cent), blogs (67 per cent), video (64 ...Read the full article