Inside the Mind of a Marketing Tech Person

by Ian Cleary
There’s a new breed of marketer that came into existence over the last few years. It was a collision of marketers and tech people which resulted in marketing tech people!! I’ve a tech background and drifted into marketing and it took me a few years before I was comfortable being called a marketer…. But as a technical marketer you think a little bit differently than a traditional marketer.Read the full article