Tips for Using Facebook Lookalike Audiences and Google Similar Audiences

Remember the days when you’d set up a generic ad campaign, pick a few short-tail keywords, then throw up some ads on Google AdWords—praying for click throughs and conversions to magically appear out of thin air? Those days weren’t very long ago, but thankfully, they’re gone forever. Today ad targeting is smarter and more precise than ever before, largely thanks to platforms li ...Read the full article