Content marketing: Why no one agrees on what it is

by Sarah Mitchell
Is there a more hated term in business than ‘content marketing’? Even the people who dedicate their livelihood to it aren’t crazy about it. With content marketing agencies failing around the world, a hopeful faction from traditional marketing, advertising, and PR is waiting for content marketing to die so we can all get on with business as usual. It’s going to be a long wait.Read the full article