Marchesa is using Rent the Runway to test new collection of blouses

Marchesa is using insights from Rent the Runway to inform its strategy for a brand-new apparel category: tops. Marchesa, best known for its ornate ballgowns and elaborate formalwear, is launching its first-ever collection of tops, available exclusively through the rental platform. According to Sarah Tam, svp of merchandising at Rent the Runway, the five-piece capsule collecti ...Read the full article