Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’

Virtually every marketer or marketing software vendor I interview says they want to establish “a single source of truth” about customers by getting rid of silos and setting up a single company-wide repository. Everyone, that is, except Brian Kardon, CMO of business communication provider Fuze. The former CMO of Eloqua and Lattice Engines, Kardon is not exactly a novice in d ...Read the full article

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