‘You need to be in Asia now’: How the Trade Desk is building operations in China

by Yuyu Chen
Many U.S. ad tech companies are eyeing growth opportunities in Asia, especially China. Joining the pack is demand-side platform The Trade Desk, which opened an office in Shanghai — where the likes of GroupM, OMD and Havas Media are located — around two months ago. Rob Perdue, chief operating officer for The Trade Desk, said building an office in Shanghai is a natural next step ...Read the full article