5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

by Dave Charest
Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing clients, reach new clients, and s ...Read the full article