Pernod Ricard takes more ad buying in-house — and sees the benefits

Pernod Ricard is part of a wave of marketers taking more media buying in-house. The spirits maker has a small team of media buyers buying inventory directly from demand-side platforms such as Adobe Advertising Cloud (formerly TubeMogul) and Google’s DoubleClick Bid Manager. For instance, the business now asks that media agencies use client-preferred DSPs that allows its market ...Read the full article