RhythmOne buys YuMe for $185 million

Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked marketplace. Started in the UK in 2004 as blinkx and now based in San Francisco, RhythmOne offers a programmatic ad exchange, RhythmOneMax, that encompasses desktop and mobile video, rich media, display ads, social and native ads, and various content formats.Read the full article

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